In order to do this, a persuasive title to get the reader to continue viewing the flyer should be created. Additionally, properly optimizing flyer verbiage will enable the content to be used across the various media available to organizations without major re-work being required. Even if the flyer will only be used for print distribution, refining the flyer’s “Call to Action” title through Internet research will increase the flyer’s effectiveness. Once a draft “Call to Action” is developed, the draft verbiage needs to be refined in order to properly target the desired consumer base. During this stage of the flyer creation process, a draft title should be developed that highlights the “Call to Action.” Refining a Flyer’s Call to Action This results in the flyer giving less than optimal performance. A common mistake that organizations make is to create a flyer that has too broad a purpose, causing it to lose the target audience’s focus. This can be promoting a specific event, product, or service. Choose the primary reason for creating the flyer in order to give it focus. Prior to the flyer creation’s creation phase, developing the ‘Call to Action’ topic is required to properly purpose a flyer to ensure the best results are achieved. Planning a Flyer – Developing the Call to Action A flyer uses both imagery and text to get its creator’s primary message across and can be used for email, print, and web distribution.

A well designed and thought out flyer provides information that convinces the viewer to attend an event or buy a company’s product or services. An advertising flyer’s primary purpose is to advertise an event, idea, product, or service. Creating a flyer is a common task for businesses, non-profit organizations, and academic institutions.

How to create a flyer in word 2011